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Smart calling [electronic resource] : eliminate the fear, failure, and rejection from cold calling / Art Sobczak.

By: Contributor(s): Material type: TextPublication details: Hoboken : Wiley, 2013.Edition: 2nd edDescription: viii, 245 pSubject(s): Genre/Form: DDC classification:
  • 658.8/72 23
LOC classification:
  • HF5438.3 .S63 2013eb
Online resources:
Contents:
Introduction -- The smart calling concept -- Cold calling is dumb, but prospecting is necessary : smart calling is the answer -- Pre-call planning -- Creating your possible value proposition -- Intelligence gathering : making your calls smart -- Using social engineering to gather intelligence -- About the author.
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Includes index.

Introduction -- The smart calling concept -- Cold calling is dumb, but prospecting is necessary : smart calling is the answer -- Pre-call planning -- Creating your possible value proposition -- Intelligence gathering : making your calls smart -- Using social engineering to gather intelligence -- About the author.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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