Image from Google Jackets

Normal view MARC view ISBD view

Market segmentation [electronic resource] : how to do it and how to profit from it / Malcolm McDonald and Ian Dunbar.

By:

McDonald, Malcolm

Contributor(s):

Material type:

TextPublication details: Chichester : John Wiley & Sons, Ltd., 2012.Edition: Rev. 4th edDescription: xxi, 490 p. : illSubject(s):

Market segmentation

Genre/Form:

Electronic books.

LOC classification:

HF5415.127 .M33 2012eb

Online resources:

An electronic book accessible through the World Wide Web; click to view

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

No physical items for this record

Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

There are no comments on this title.

to post a comment.

© 2026 Rongo University
Contact us: librarian | system librarian | Rongo university