header
Image from Google Jackets

The practice of public relations / Fraser P. Seitel.

By: Material type: TextPublication details: Boston : Prentice Hall, c2011.Edition: 11th edDescription: xxxi, 448 p. : col. ill. ; 26 cmISBN:
  • 9780136088905 (pbk.)
  • 0136088902 (pbk.)
Subject(s): DDC classification:
  • 659.2 22
LOC classification:
  • HM1221 .S45 2011
Contents:
What is public relations, anyway? -- The history and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media relations/print & broadcast -- Employee relations -- Community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications -- Public relations and social media -- Crisis management -- Launching a career.
List(s) this item appears in: School of Infocoms
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Long Loan Books Rongo University Library General Stacks Non-fiction HM1221 .S45 2011 (Browse shelf(Opens below)) Checked out 03/10/2019 201700226
Long Loan Books Rongo University Library General Stacks Non-fiction HM1221 .S45 2011 (Browse shelf(Opens below)) Available 20090838

Includes bibliographical references and index.

What is public relations, anyway? -- The history and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media relations/print & broadcast -- Employee relations -- Community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications -- Public relations and social media -- Crisis management -- Launching a career.

There are no comments on this title.

to post a comment.

© 2026 Rongo University
Contact us: librarian | system librarian | Rongo university