Consumer behaviour : applications in marketing / by Robert East, Malcolm Wright, and Marc Vanhuele.
Material type:
TextPublication details: Los Angeles : Sage Publications, 2008.Description: viii, 334 p. : ill. ; 24 cmISBN: - 9781412934305 (cased)
- 9781412934312 (pbk.)
- 658.8/342 22
- HF5415.32 .E274 2008
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Long Loan Books
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Rongo University Library General Stacks | Non-fiction | HF5415.32 .E274 2008 (Browse shelf(Opens below)) | Available | 20142455 |
Includes bibliographical references (p. [294]-322 and indexes.
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