Laddering [electronic resource] : unlocking the potential of consumer behavior / Eric V. Holtzclaw ; [illustrations by Kaitlyn Holtzclaw].

By:

Holtzclaw, Eric, 1973-

Contributor(s):

Material type:

TextPublication details: Hoboken, N.J. : John Wiley & Sons, Inc., 2013.Description: xvi, 208 p. : illSubject(s):

Consumer behavior

Genre/Form:

Electronic books.

DDC classification:

658.8/342 23

LOC classification:

HF5415.32 .H637 2013eb

Online resources:

An electronic book accessible through the World Wide Web; click to view

Contents:

History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study.

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Includes index.

History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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