Visionary pricing [electronic resource] : reflections and advances in honor of Dan Nimer / edited by Gerald E. Smith.

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TextSeries: Advances in business marketing & purchasing ; v. 19Publication details: Bingley [England] : Emerald Group Pub., 2012.Edition: 1st edDescription: xix, 363 p. : illSubject(s):

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Electronic books.

LOC classification:

HF5416.5 .V57 2012eb

Online resources:

An electronic book accessible through the World Wide Web; click to view

Contents:

section 1. Dan Nimer -- section 2. Pricing, strategy, and competitive advantage -- section 3. The defining role of value in pricing -- section 4. Pricing capability and pricing innovation.

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Includes bibliographical references.

section 1. Dan Nimer -- section 2. Pricing, strategy, and competitive advantage -- section 3. The defining role of value in pricing -- section 4. Pricing capability and pricing innovation.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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