Geomarketing [electronic resource] : methods and strategies in special martketing / Gerard Cliquet ; [Translated by Eugene Hughes].

By:

Cliquet, G�erard

Contributor(s):

Material type:

TextLanguage: English Original language: French Series: Geographical information systems seriesPublication details: London : ISTE Ltd. ; Newport Beach, Calif. : ISTE USA, 2006.Edition: 1st edDescription: 327 p. : illUniform titles:

G�eomarketing. English

Subject(s):

Genre/Form:

Electronic books.

DDC classification:

658.8/04 22

LOC classification:

HF5415.127 .C5513 2006eb

Online resources:

An electronic book accessible through the World Wide Web; click to view

Contents:

pt. 1. Consumer behavior and geographic information -- pt. 2. Retail location and geographic information -- pt. 3. Marketing management and geographic information.

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English translation of: Le g�eomarketing : m�ethodes et strat�egies du marketing spatial published by Hermes Science/Lavoisier in 2002.

Includes bibliographical references and index.

pt. 1. Consumer behavior and geographic information -- pt. 2. Retail location and geographic information -- pt. 3. Marketing management and geographic information.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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