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Theories and techniques of marketing management [electronic resource] / Vinod Patel.

By: Contributor(s): Material type: TextPublication details: Jaipur, India : Oxford Book Co., 2007.Description: 313 p. : illOther title:
  • Theories & techniques of marketing management [Cover title]
Subject(s): Genre/Form: LOC classification:
  • HF5415.13 .P38 2007eb
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Includes index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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