Flavor of the month
Best, Joel.
Flavor of the month why smart people fall for fads / [electronic resource] : Joel Best. - Berkeley : University of California Press, c2006. - xi, 201 p.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Social institutions.
Fads--Social aspects.
Diffusion of innovations.
Electronic books.
HM826 / B47 2006eb
306
Flavor of the month why smart people fall for fads / [electronic resource] : Joel Best. - Berkeley : University of California Press, c2006. - xi, 201 p.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Social institutions.
Fads--Social aspects.
Diffusion of innovations.
Electronic books.
HM826 / B47 2006eb
306