Customer experiences affect customer loyalty :
Gurski, Daniel,
Customer experiences affect customer loyalty : an empirical investigation of the starbucks experience using structural equation modeling / Daniel Gurski. - 1 online resource (63 pages) : illustrations (some color), tables. - Compact . - Compact. .
Includes bibliographical references.
9783954896189 (e-book)
Bayesian statistical decision theory.
Structural equation modeling.
Electronic books.
QA279.5 / .G87 2014eb
519.542
Customer experiences affect customer loyalty : an empirical investigation of the starbucks experience using structural equation modeling / Daniel Gurski. - 1 online resource (63 pages) : illustrations (some color), tables. - Compact . - Compact. .
Includes bibliographical references.
9783954896189 (e-book)
Bayesian statistical decision theory.
Structural equation modeling.
Electronic books.
QA279.5 / .G87 2014eb
519.542