The business of brands
Miller, Jon, 1971-
The business of brands [electronic resource] / by Jon Miller & David Muir. - Chichester, England ; Hoboken, N.J. : Wiley, c2004. - xvi, 270 p. : ill.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Brand name products.
Branding (Marketing)
Brand name products--Management.
Value added.
Electronic books.
HD69.B7 / M55 2004eb
658.8/27
The business of brands [electronic resource] / by Jon Miller & David Muir. - Chichester, England ; Hoboken, N.J. : Wiley, c2004. - xvi, 270 p. : ill.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Brand name products.
Branding (Marketing)
Brand name products--Management.
Value added.
Electronic books.
HD69.B7 / M55 2004eb
658.8/27