World class communication
Scudder, Virgil, 1950-
World class communication how great CEOs win with the public, shareholders, employees, and the media / [electronic resource] : Virgil Scudder with Ken Scudder. - Hoboken, N.J. : Wilely, c2012. - xviii, 218 p.
Includes bibliographical references and index.
pt. 1. The essentials of successful communication -- pt. 2. Vital constituencies -- pt. 3. The media factor -- pt. 4. Public appearances -- pt. 5. The world outside -- pt. 6. It's crunch time.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Communication in management.
Communication in organizations.
Public relations.
Electronic books.
HD30.3 / .S39 2012eb
658.4/5
World class communication how great CEOs win with the public, shareholders, employees, and the media / [electronic resource] : Virgil Scudder with Ken Scudder. - Hoboken, N.J. : Wilely, c2012. - xviii, 218 p.
Includes bibliographical references and index.
pt. 1. The essentials of successful communication -- pt. 2. Vital constituencies -- pt. 3. The media factor -- pt. 4. Public appearances -- pt. 5. The world outside -- pt. 6. It's crunch time.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Communication in management.
Communication in organizations.
Public relations.
Electronic books.
HD30.3 / .S39 2012eb
658.4/5