The social media MBA guide to ROI :
Holloman, Christer,
The social media MBA guide to ROI : how to measure and improve your return on investment / Christer Holloman. - 1 online resource (161 pages) : illustrations, tables
Includes bibliographical references and index.
9781118898291 (e-book)
Social media--Management.
Rate of return.
Electronic books.
HM851 / .H647 2014eb
659.14/4
The social media MBA guide to ROI : how to measure and improve your return on investment / Christer Holloman. - 1 online resource (161 pages) : illustrations, tables
Includes bibliographical references and index.
9781118898291 (e-book)
Social media--Management.
Rate of return.
Electronic books.
HM851 / .H647 2014eb
659.14/4