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The brand IDEA :

Laidler-Kylande, Nathalie, 1965-

The brand IDEA : managing nonprofit brands with integrity, democracy and affinity / Nathalie Laidler-Kylande and Julia Shepard Stenzel. - First edition. - 1 online resource (234 pages)

Includes bibliographical references and index.

ISBN: 9781118573303 (e-book)

Subjects--Topical Terms:
Nonprofit organizations--Management.
Nonprofit organizations--Marketing.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HD62.6 / .L35 2014eb

Dewey Class. No.: 658/.048

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