Marketing to millennials
Fromm, Jeff.
Marketing to millennials reach the largest and most influential generation of consumers ever / [electronic resource] : Jeff Fromm and Christie Garton. - New York : AMACOM, 2013. - xix, 202 p. : ill.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Young adult consumers--Attitudes.
Generation Y--Attitudes.
Target marketing.
Consumer behavior.
Electronic books.
HF5415.332.Y66 / F76 2013eb
658.8/340842
Marketing to millennials reach the largest and most influential generation of consumers ever / [electronic resource] : Jeff Fromm and Christie Garton. - New York : AMACOM, 2013. - xix, 202 p. : ill.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Young adult consumers--Attitudes.
Generation Y--Attitudes.
Target marketing.
Consumer behavior.
Electronic books.
HF5415.332.Y66 / F76 2013eb
658.8/340842