Integrated branding
LePla, F. Joseph, 1955-
Integrated branding becoming brand-driven through companywide action / [electronic resource] : F. Joseph LePla, Lynn M. Parker. - Westport, Conn. : Quorum, 1999. - xiv, 299 p. : ill.
Includes bibliographical references (p. [285]-287) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Brand name products--Management.
Electronic books.
HD69.B7 / L47 1999eb
658.8/27
Integrated branding becoming brand-driven through companywide action / [electronic resource] : F. Joseph LePla, Lynn M. Parker. - Westport, Conn. : Quorum, 1999. - xiv, 299 p. : ill.
Includes bibliographical references (p. [285]-287) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Brand name products--Management.
Electronic books.
HD69.B7 / L47 1999eb
658.8/27