The invisible grail
Simmons, John.
The invisible grail how brands can use words to engage with audiences / [electronic resource] : John Simmons. - [New ed.]. - Singapore : London : Marshall Cavendish Business ; Cyan Communications Ltd., 2006. - xiv, 223 p. : ill.
Includes index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Brand name products.
Brand loyalty.
Electronic books.
HD69.B7 / S56 2006eb
The invisible grail how brands can use words to engage with audiences / [electronic resource] : John Simmons. - [New ed.]. - Singapore : London : Marshall Cavendish Business ; Cyan Communications Ltd., 2006. - xiv, 223 p. : ill.
Includes index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Brand name products.
Brand loyalty.
Electronic books.
HD69.B7 / S56 2006eb