Citizen marketers
McConnell, Ben.
Citizen marketers when people are the message / [electronic resource] : Ben McConnell and Jackie Huba. - Chicago, IL : Kaplan Pub., c2006. - xiv, 223 p.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Customer relations.
Social media.
Social media--Economic aspects.
Internet--Social aspects.
Interactive marketing.
Electronic books.
HF5415.5 / .M1833 2006eb
658.8/12
Citizen marketers when people are the message / [electronic resource] : Ben McConnell and Jackie Huba. - Chicago, IL : Kaplan Pub., c2006. - xiv, 223 p.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Customer relations.
Social media.
Social media--Economic aspects.
Internet--Social aspects.
Interactive marketing.
Electronic books.
HF5415.5 / .M1833 2006eb
658.8/12