People, preferences & prices
Galanter, Eugene.
People, preferences & prices sequencing the economic genome of the consumer mind / [electronic resource] : People, preferences and prices : sequencing the economic genome of the consumer mind by Eugene Galanter, Howard Moskowitz, Matthias Silcher. - [Saif Zone, Sharjah, United Arab Emirates] : Bentham Science Publishers Ltd., [2011] - viii, 288 p. : ill. (some col.), col. ports.
Includes bibliographical references and index.
pt. 1. The basic tools -- pt. 2. Setting the price and going shopping -- pt. 3. Feeling -- pt. 4. The intangibles : living & experiencing -- pt. 5. Buying, investing & protecting -- pt. 6. Systematics and the day after tomorrow.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Microeconomics--Psychological aspects.
Electronic books.
HB172 / .G35 2011eb
People, preferences & prices sequencing the economic genome of the consumer mind / [electronic resource] : People, preferences and prices : sequencing the economic genome of the consumer mind by Eugene Galanter, Howard Moskowitz, Matthias Silcher. - [Saif Zone, Sharjah, United Arab Emirates] : Bentham Science Publishers Ltd., [2011] - viii, 288 p. : ill. (some col.), col. ports.
Includes bibliographical references and index.
pt. 1. The basic tools -- pt. 2. Setting the price and going shopping -- pt. 3. Feeling -- pt. 4. The intangibles : living & experiencing -- pt. 5. Buying, investing & protecting -- pt. 6. Systematics and the day after tomorrow.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Microeconomics--Psychological aspects.
Electronic books.
HB172 / .G35 2011eb