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Cases and readings for marketing for nonprofit organizations /

Cases and readings for marketing for nonprofit organizations / [edited by] Philip Kotler, O.C. Ferrell, Charles Lamb. - Englewood Cliffs, N.J. : Prentice-Hall, c1983. - xii, 380 p. : ill. ; 24 cm.

Includes bibliographies.

ISBN: 0131190814 (pbk.)

LCCN: 82007616

Subjects--Topical Terms:
Nonprofit organizations--Marketing.
Nonprofit organizations--Marketing--Case studies.
Marketing--Case studies.

LC Class. No.: HF5415 / .C2854 1983

Dewey Class. No.: 658.8

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