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Broadcast/cable programming :

Eastman, Susan Tyler.

Broadcast/cable programming : strategies and practices / Susan Tyler Eastman. - 4th ed. - Belmont, Calif. : Wadsworth Pub. Co., c1993. - xix, 588 p. : ill. ; 24 cm.

Includes bibliographical references (p. 559-567) and indexes.

ISBN: 0534166628

LCCN: 92022294

Subjects--Topical Terms:
Television programs--Planning.
Radio programs--Planning.
Cable television--Planning.

LC Class. No.: PN1992.55 / .E18 1993

Dewey Class. No.: 791.45/0236/0973

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