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Strategic Brand Management

Keller, Kevin Lane 1956-

Strategic Brand Management A European Perspective Kevin Lane Keller, Tony Apéria, Mats Georgson. - Second Edition - Harlow, England : New York Financial Times/Prentice Hall, c2012. - xxv, 940 p. : ill,;Col. 25 cm.

ISBN: 9780273737872

LC Class. No.: HD69.B7 / K449 2012

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