Delivering results in qualitative market research
Lillis, Geraldine.
Delivering results in qualitative market research [electronic resource] / Geraldine Lillis. - London ; Thousand Oaks, CA : Sage, 2002. - xiii, 113 p. : ill. - Qualitative market research ; 7 .
Includes bibliographical references (p. [108]-109) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Marketing research.
Qualitative research.
Electronic books.
HF5415.2 / .L55 2002eb
Delivering results in qualitative market research [electronic resource] / Geraldine Lillis. - London ; Thousand Oaks, CA : Sage, 2002. - xiii, 113 p. : ill. - Qualitative market research ; 7 .
Includes bibliographical references (p. [108]-109) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Marketing research.
Qualitative research.
Electronic books.
HF5415.2 / .L55 2002eb