Interviewing groups and individuals in qualitative market research
Chrzanowska, Joanna.
Interviewing groups and individuals in qualitative market research [electronic resource] / Qualitative market research Market research [Joanna Chrzanowska]. - London ; Thousand Oaks, CA : Sage, 2002. - xvi, 156 p. - Qualitative market research ; 2 .
Includes bibliographical references (p. [148]-151) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Interviewing in marketing research.
Marketing research.
Electronic books.
HF5415.2 / .C487 2002eb
Interviewing groups and individuals in qualitative market research [electronic resource] / Qualitative market research Market research [Joanna Chrzanowska]. - London ; Thousand Oaks, CA : Sage, 2002. - xvi, 156 p. - Qualitative market research ; 2 .
Includes bibliographical references (p. [148]-151) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Interviewing in marketing research.
Marketing research.
Electronic books.
HF5415.2 / .C487 2002eb