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The marketing performance blueprint :

Roetzer, Paul, 1978-

The marketing performance blueprint : strategies and technologies to build and measure business success / Paul Roetzer. - 1 online resource (254 pages)

Includes bibliographical references and index.

ISBN: 9781118883570 (e-book)

Subjects--Topical Terms:
Marketing--Management.
Strategic planning.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415 / .R5666 2014eb

Dewey Class. No.: 658.8/02

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