Creating market insight
Smith, Brian D. 1961-
Creating market insight how firms create value from market understanding / [electronic resource] : Brian D Smith, Paul G. Raspin. - Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008. - ix, 318 p. : ill.
Includes bibliographical references (p. [303]-307) and indexes.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Marketing--Management.
Marketing--Planning.
Problem solving.
Organizational effectiveness.
Electronic books.
HF5415.13 / .S594 2008eb
658.8/02
Creating market insight how firms create value from market understanding / [electronic resource] : Brian D Smith, Paul G. Raspin. - Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008. - ix, 318 p. : ill.
Includes bibliographical references (p. [303]-307) and indexes.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Marketing--Management.
Marketing--Planning.
Problem solving.
Organizational effectiveness.
Electronic books.
HF5415.13 / .S594 2008eb
658.8/02