Marketing in the participation age
Middleton, Daina.
Marketing in the participation age a guide to motivating people to join, share, take part, connect, and engage / [electronic resource] : Daina Middleton. - Hoboken, N.J. : Wiley, 2013. - xvii, 205 p.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Marketing--Management.
Electronic books.
HF5415.13 / .M53 2013eb
Marketing in the participation age a guide to motivating people to join, share, take part, connect, and engage / [electronic resource] : Daina Middleton. - Hoboken, N.J. : Wiley, 2013. - xvii, 205 p.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Marketing--Management.
Electronic books.
HF5415.13 / .M53 2013eb