Measuring customer satisfaction and loyalty :
Hayes, Bob E., 1963-
Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods / Bob E. Hayes. - Third edition. - 1 online resource (311 pages) : illustrations
Includes bibliographical references (pages 275-280) and index.
9780873897433 (e-book)
Consumer satisfaction--Statistical methods.
Questionnaires.
Electronic books.
HF5415.335 / .H39 2008eb
658.8/12
Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods / Bob E. Hayes. - Third edition. - 1 online resource (311 pages) : illustrations
Includes bibliographical references (pages 275-280) and index.
9780873897433 (e-book)
Consumer satisfaction--Statistical methods.
Questionnaires.
Electronic books.
HF5415.335 / .H39 2008eb
658.8/12