Resisting McDonaldization
Resisting McDonaldization [electronic resource] /
edited by Barry Smart.
- London ; Thousand Oaks [Calif.] : Sage, 1999.
- x, 261 p. : ill.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
McDonald's Corporation.
Consumer behavior.
Franchises (Retail trade)
Marketing.
Consumption (Economics)
Capitalism.
Fast food restaurants.
Industrial management.
Electronic books.
HF5415.32 / .R475 1999eb
303.48/2
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
McDonald's Corporation.
Consumer behavior.
Franchises (Retail trade)
Marketing.
Consumption (Economics)
Capitalism.
Fast food restaurants.
Industrial management.
Electronic books.
HF5415.32 / .R475 1999eb
303.48/2