The 50 plus market (Record no. 100530)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01105nam a2200289Ia 4500 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Stroud, Dick. |
| 245 14 - TITLE STATEMENT | |
| Title | The 50 plus market |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London : |
| Name of publisher | Kogan Page, |
| Year of publication | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 314 p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| Topical Term | Market segmentation. |
| Topical Term | Older people. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10106651 |
No items available.