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Persuasive signs (Record no. 108911)

MARC details
000 -LEADER
fixed length control field 01422nam a2200373Ia 4500
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1/01/4
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Beasley, Ron,
245 10 - TITLE STATEMENT
Title Persuasive signs
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Berlin ;
-- New York :
Name of publisher Mouton de Gruyter,
Year of publication 2002.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xi, 193 p. :
Other physical details ill.
490 0# - SERIES STATEMENT
Series statement Approaches to applied semiotics ;
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Advertising.
Topical Term Signs and symbols.
Topical Term Semiotics.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Danesi, Marcel,
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://site.ebrary.com/lib/rucke/Doc?id=10598037

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