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Coolhunting (Record no. 115992)

MARC details
000 -LEADER
fixed length control field 01796nam a2200385 a 4500
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4/72
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Gloor, Peter A.
245 10 - TITLE STATEMENT
Title Coolhunting
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York :
Name of publisher AMACOM,
Year of publication c2007.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xvii, 236 p. :
Other physical details ill.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Why "cool" matters -- Swarm creativity creates cool trends -- Swarms can better predict the future -- About trendsetters -- Coolhunters look for coolfarmers -- When swarms go mad -- Do-it-yourself coolhunting with technology -- Coolhunting by automated social network analysis -- Five steps to becoming a coolfarmer -- The coming world of swarm creativity.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Creative ability in business.
Topical Term Technological innovations
Topical Term Social networks
Topical Term Data mining.
Topical Term Group decision making.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Cooper, Scott
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://site.ebrary.com/lib/rucke/Doc?id=10196180

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