The maturing marketplace (Record no. 11902)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01422nam a22003374a 4500 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/34/0844 |
| 245 04 - TITLE STATEMENT | |
| Title | The maturing marketplace |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Westport, Conn. : |
| Name of publisher | Quorum Books, |
| Year of publication | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xii, 303 p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer behavior |
| Topical Term | Baby boom generation |
| Topical Term | Middle-aged consumers |
| Topical Term | Older consumers |
| Topical Term | Market segmentation |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Moschis, George P., |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10018058 |
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