Branding for the public sector : (Record no. 15142)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02801nam a2200397 i 4500 |
| ISBN | 9781118756256 (e-book) |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 352.7/48 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Temporal, Paul, |
| 245 10 - TITLE STATEMENT | |
| Title | Branding for the public sector : |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 1 online resource (290 pages) : |
| Other physical details | illustrations |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "From government programs to non-profit organisations to global NGOs, organisations in the public sector are increasingly turning to branding strategies employed by for-profit companies to develop their images. Image is everything, particularly in the developing world in which many public-sector groups operate. Consequently, the public sector is the next big growth area in branding, but few books address branding strategy specific for this sector. Branding for the Public Sector fills this gap with powerful and effective branding strategies backed by case studies and examples. Author Paul Temporal covers branding architecture, brand vision, market research, brand perception, brand engagement, brand communication, managing brand change, and much more. Additionally, he covers the future of public sector branding and how organisations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Government marketing. |
| Topical Term | Government publicity. |
| Topical Term | Public relations and politics. |
| Topical Term | Branding (Marketing) |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10990950 |
| 264 #1 - | |
| -- | Chichester, West Sussex : |
| -- | Wiley, |
| -- | 2015. |
| 336 ## - | |
| -- | text |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | rdacarrier |
| 520 ## - SUMMARY, ETC. | |
| -- | Provided by publisher. |
| 588 ## - | |
| -- | Description based on print version record. |
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