A Short course in international marketing blunders (Record no. 162809)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01361nam a2200325Ia 4500 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/48 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | White, Michael, |
| 245 12 - TITLE STATEMENT | |
| Title | A Short course in international marketing blunders |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Novato, CA : |
| Name of publisher | World Trade Press, |
| Year of publication | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | x, 182 p. |
| 490 1# - SERIES STATEMENT | |
| Series statement | The Short course in international trade series |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Export marketing. |
| Topical Term | International business enterprises |
| Topical Term | Business failures. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10032021 |
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