Pictorial metaphor in advertising (Record no. 173000)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01201nam a2200313Ia 4500 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Forceville, Ch. |
| 245 10 - TITLE STATEMENT | |
| Title | Pictorial metaphor in advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London ; |
| -- | New York : |
| Name of publisher | Routledge, |
| Year of publication | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | x, 233 p. : |
| Other physical details | ill. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Symbolism in advertising. |
| Topical Term | Pictures |
| Topical Term | Metaphor. |
| Topical Term | Advertising layout and typography. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10056065 |
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