In defense of negativity (Record no. 206600)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02014nam a22004214a 4500 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 324.7/3/0973 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Geer, John Gray. |
| 245 10 - TITLE STATEMENT | |
| Title | In defense of negativity |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chicago : |
| Name of publisher | University of Chicago Press, |
| Year of publication | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvii, 201 p. : |
| Other physical details | ill. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Studies in communication, media, and public opinion |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The need for negativity: an introduction -- Assessing negativity -- The information environment and negativity -- Evaluating character attacks -- Evaluating the content of negative and positive issue appeals -- Dragging the truth into the gutter? The news media, negativity -- And the 1988 campaign -- Negativity, democracy, and the political system. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Campaign management |
| Topical Term | Advertising, Political |
| Topical Term | Political campaigns |
| Topical Term | Presidents |
| Topical Term | Negativism. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10381172 |
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