The business of brands (Record no. 209747)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01277nam a22003374a 4500 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/27 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Miller, Jon, |
| 245 14 - TITLE STATEMENT | |
| Title | The business of brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chichester, England ; |
| -- | Hoboken, N.J. : |
| Name of publisher | Wiley, |
| Year of publication | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 270 p. : |
| Other physical details | ill. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand name products. |
| Topical Term | Branding (Marketing) |
| Topical Term | Brand name products |
| Topical Term | Value added. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Muir, David, |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10114038 |
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