Content to commerce (Record no. 21915)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01485nam a2200325 a 4500 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/72 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Savar, Avi, |
| 245 10 - TITLE STATEMENT | |
| Title | Content to commerce |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Hoboken : |
| Name of publisher | Wiley, |
| Year of publication | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xlvi, 242 p. : |
| Other physical details | ill. (some col.) |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | About this book -- Cast of characters -- Foreword -- Preface -- Acknowledgments -- Introduction -- Notes -- Brand as network -- Beyond publishing -- Social media is an octopus -- Social is a complex system -- The brand network -- Epilogue -- The question. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Social marketing. |
| Topical Term | Internet marketing. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10700375 |
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