One-to-one web marketing (Record no. 23547)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01593nam a2200385 a 4500 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/4 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Allen, Cliff, |
| 245 10 - TITLE STATEMENT | |
| Title | One-to-one web marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | John Wiley, |
| Year of publication | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xv, 351 p. : |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | "Wiley computer publishing". |
| General note | Previously published as: Internet world guide to one-to-one Web marketing. New York : Wiley Computer Pub., c1998. |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Internet marketing. |
| Topical Term | Market segmentation. |
| Topical Term | Web sites |
| Topical Term | Internet advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kania, Deborah, |
| Personal name | Yaeckel, Beth. |
| Personal name | Allen, Cliff, |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10026395 |
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