Product innovation toolbox (Record no. 244024)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01359nam a2200349Ia 4500 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/3 |
| 245 00 - TITLE STATEMENT | |
| Title | Product innovation toolbox |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Hoboken, NJ : |
| Name of publisher | Wiley-Blackwell, |
| Year of publication | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxiv, 392 p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | New products. |
| Topical Term | Consumer behavior. |
| Topical Term | Marketing research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Beckley, Jacqueline H. |
| Personal name | Paredes, Maria Dulce. |
| Personal name | Lopetcharat, Kannapon. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10538719 |
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