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Smart calling (Record no. 24959)

MARC details
000 -LEADER
fixed length control field 01519nam a2200337 a 4500
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Sobczak, Art.
245 10 - TITLE STATEMENT
Title Smart calling
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Hoboken :
Name of publisher Wiley,
Year of publication 2013.
300 ## - PHYSICAL DESCRIPTION
Number of Pages viii, 245 p.
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction -- The smart calling concept -- Cold calling is dumb, but prospecting is necessary : smart calling is the answer -- Pre-call planning -- Creating your possible value proposition -- Intelligence gathering : making your calls smart -- Using social engineering to gather intelligence -- About the author.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Telephone selling.
Topical Term Telemarketing.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://site.ebrary.com/lib/rucke/Doc?id=10692143

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