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Get out the vote (Record no. 25486)

MARC details
000 -LEADER
fixed length control field 02266nam a22003734a 4500
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 324.70973
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Green, Donald P.,
245 10 - TITLE STATEMENT
Title Get out the vote
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Washington, D.C. :
Name of publisher Brookings Institution Press,
Year of publication c2008.
300 ## - PHYSICAL DESCRIPTION
Number of Pages x, 225 p. :
Other physical details ill.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction: Why voter mobilization matters -- Evidence versus received wisdom -- Door-to-door canvassing : shoe leather politics -- Leaflets : walk, don't talk -- Direct mail : postal service as campaign staff -- Phone banks : politics meets telemarketing -- Electronic mail : faster, cheaper, but does it work? -- Festivals and events : putting the party back into politics -- Mass media : do TV, radio, and newspaper ads boost turnout? -- What works, what doesn't, and what's next.
520 ## - SUMMARY, ETC.
Summary, etc "Expanded and updated edition incorporates data from more than 100 new studies, shedding light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and candidate forums and Election Day festivals"--Provided by publisher.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Political campaigns
Topical Term Campaign management
Topical Term Voting
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gerber, Alan S.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://site.ebrary.com/lib/rucke/Doc?id=10224515

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