Principles of Advertising &Imc (Record no. 257901)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00383nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191017103047.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191017b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072547744 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | N/A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tom Duncan |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of Advertising &Imc |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New york |
| Name of publisher, distributor, etc | Mcgraw-Hill Companies |
| Date of publication, distribution, etc | 2005 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Long Loan Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Checked out | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Rongo University Library | Sori Campus | General Stacks | 17/10/2019 | 2 | HF5415.13.D846 2005 | 201901583 | 01/07/2026 | 24/06/2025 | 24/06/2025 | 17/10/2019 | Long Loan Books |