Marketing Management and Strategy (Record no. 260470)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00397nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230904101912.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230818b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273693987 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | N/A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Peter Doyle and Phillip Stem |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management and Strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | NewYork |
| Name of publisher, distributor, etc | Prentice Hall |
| Date of publication, distribution, etc | 2006 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Long Loan Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Damaged | Non-fiction | Rongo University Library | Rongo University Library | General Stacks | 18/08/2023 | HF5415.D753 2006 | 20090857 | 18/08/2023 | 18/08/2023 | Long Loan Books |