Strategies that win sales (Record no. 30646)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01697nam a2200349Ia 4500 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/02 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Marone, Mark D. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategies that win sales |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chicago : |
| Name of publisher | Dearborn Trade Pub., |
| Year of publication | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxi, 249 p. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Challenges facing today's sales organizations -- Expanding multi-channel strategies -- Examining the deployment of sales resources -- Leveraging technologies for sales success -- Adopting a consultative selling approach -- Re-skilling the sales force -- Redefining sales management -- Creating a culture for winning sales -- Customers' demands for more: buying behaviors and attitudes -- Conclusion. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Sales management. |
| Topical Term | Selling. |
| Topical Term | Customer relations. |
| Topical Term | Communication in marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lunsford, Seleste E. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10070408 |
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