Developing brands with qualitative market research (Record no. 31381)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01292nam a2200337Ia 4500 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Chandler, Jon. |
| 245 10 - TITLE STATEMENT | |
| Title | Developing brands with qualitative market research |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London ; |
| -- | Thousand Oaks, CA : |
| Name of publisher | Sage, |
| Year of publication | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 140 p. |
| 490 0# - SERIES STATEMENT | |
| Series statement | Qualitative market research ; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Business names. |
| Topical Term | Brand name products. |
| Topical Term | New products. |
| Topical Term | Marketing research. |
| Topical Term | Qualitative research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Owen, Mike, |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10256791 |
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