Developing advertising with qualitative market research (Record no. 31438)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01186nam a2200301Ia 4500 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Wardle, Judith. |
| 245 10 - TITLE STATEMENT | |
| Title | Developing advertising with qualitative market research |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London ; |
| -- | Thousand Oaks, CA : |
| Name of publisher | Sage, |
| Year of publication | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 135 p. : |
| Other physical details | ill. |
| 490 0# - SERIES STATEMENT | |
| Series statement | Qualitative market research ; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising. |
| Topical Term | Marketing research. |
| Topical Term | Qualitative research. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10256817 |
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