Communicating the new (Record no. 36367)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01327nam a2200349Ia 4500 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4/5 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Erwin, Kim, |
| 245 10 - TITLE STATEMENT | |
| Title | Communicating the new |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Hoboken, NJ : |
| Name of publisher | John Wiley & Sons, Inc., |
| Year of publication | c2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 256 p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Communication in marketing. |
| Topical Term | New products. |
| Topical Term | Business communication. |
| Topical Term | Communication in organizations. |
| Topical Term | Communication in management. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10738081 |
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