Laddering (Record no. 37178)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01415nam a2200325 a 4500 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/342 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Holtzclaw, Eric, |
| 245 10 - TITLE STATEMENT | |
| Title | Laddering |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Hoboken, N.J. : |
| Name of publisher | John Wiley & Sons, Inc., |
| Year of publication | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 208 p. : |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer behavior. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Holtzclaw, Kaitlyn. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10728379 |
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